Introduction to Advertising A Review University of Manchester Careers Blog

Introduction to Advertising A Review University of Manchester Careers Blog We had a fantastic Introduction to Advertising presentation last week by Vicky and Jay from Ogilvy. Both are recent graduates and their perspective on applications, getting started and tips for success were invaluable. If you attended we hope you found it as interesting as we did. I was planning to write a brief blog post to summarise some key points but Catherine, a current 3rd year student and Media Club regular has done a better job than I could! You can read Catherine’s post here You can also take a look at Sophie’s recent post on her views as a recent graduate wanting to get started in advertising and marketing. Find Sophies blog post here. Finally, Vicky and Jay left us a really useful list of books, blogs, articles and other resources that will make interesting reading for anyone exploring advertising and marketing as a career option. You can find this list in the Careers Resource Centre (Ground floor, Crawford House) in the Advertising, Marketing and PR’ section (alongside Campaign as mentioned in Catherine’s blog) All Media media

7 Books That Celebrate the Successes of Women

7 Books That Celebrate the Successes of Women It’s no secret that women do remarkable things every day. Whether it’s building a thriving career, inspiring others or overcoming a tumultuous incident, the power of women is alive and well. As you celebrate the season this year, remember to celebrate the successes of women who set positive role models for all of us? In celebration of amazing women, weve highlighted these seven books that will uplift and inspire you to go after the life you truly want.   Perfect gift ideas for all the women on your gift list! Make Your Moment: The Savvy Woman’s Communication Playbook for Getting the Success You Want by Dion Lim ABC News anchor Dion Lim had to fight for her spot in the male-dominated world of TV news. As an Asian-American woman, Dion had to fight harder than most and employed her best communication techniques to solidify her place in the industry. In Make Your Moment, Lim clues other women into the practices that put you in control of your career and life. With personal anecdotes and plenty of useful advice, this new book sets women on a pathway to success in the business world. Moving Forward: A Story of Hope, Hard Work, and the Promise of America by Karine Jean-Pierre Stories about young political activists are abundant but Karine Jean-Pierre’s story is different from the rest. In Moving Forward, she inspires readers to make a real impact in their communities. Unsatisfied with the idea that politics is a closed system, Karine found her own path to success within the world of politics. Sharing her story of how she got involved and how others can too, she calls upon political-minded individuals to stand up and act on the issues they find most important. Just A Girl: Growing Up Female and Ambitious by Lucinda Jackson Lucinda Jackson always dreamed of making a name for herself in the male-dominated science world. But breaking into a prosperous career in the 1950s proved to be harder than she expectedâ€"a trend that would continue through the early 2000s as well. While she faced plenty of trying times, she learned to believe in herself and become the successful role model other aspiring female scientists need. In Just A Girl Jackson tells her own story and points out the issues women have faced over the last seven decades in the science community. Small Doses by Amanda Seales Paving her own way to success, actress, comedian and writer Amanda Seales knows what it’s like to go after your dreams. In her debut book Small Doses, Seales shares stories of her own experiences, essays on our current culture and other axioms to bring forward a vision of what the modern woman looks like and how they can achieve their goals. Told with humor and plenty of honesty, this self-help book from Amanda Seales celebrates both the big and small achievements of women. Headstrong: Surviving a Traumatic Brain Injury by JoAnne Silver Jones When JoAnne Silver Jones was attacked by a stranger with a hammer, she walked away with a severe traumatic brain injury (TBI), fractured hands and PTSD. After the incident, Jones had no choice but to learn how to live life with TBI and the everyday challenges it brings with it. Telling her story, she details her recovery, the violence in our world and the support system that got her through the darkest time in her life. Uncanny Valley: A Memoir by Anna Wiener When the tech industry took off, Anna Wiener left her publishing job in New York to move to San Francisco and begin a new career at a big-data startup. Suddenly Wiener was thrown into a crazy industry of extravagance, success and entrepreneurs on a mission to take over the world. Wiener gives readers an inside look into the first few years of the expansive startup culture in Silicon Valley and how she found a way to succeed amidst the chaos. Conversations with RBG: Ruth Bader Ginsburg on Life, Love, Liberty, and Law by Jeffrey Rosen Ruth Bader Ginsburg is a force to be reckoned with and inspiration to women everywhere. In Conversations with RBG, author and president of the National Constitution Center, Jeffrey Rosen, sits down with the legendary Justice Ginsburg to gain insight into her life, career and thoughts on our current world. With commentary on Roe v. Wade,   the #MeToo movement, the future of the Supreme Court and her tips for leading a successful and open-minded life, Conversations with RBG gives readers an exclusive look at the life of a living legend.

Top Graphic Design Resume Examples

Top Graphic Design Resume ExamplesGraphic design resume examples can help a student get a head start on preparing his or her application. The online graphic design curriculum usually includes a basic computer literacy course, which could involve working with word processing programs such as Microsoft Word. Since the goal of graphic design programs is to create interactive images that enhance the meaning of the content they're meant to convey, graphic designers often must work from documents and images that are already formatted and well-organized. If you can effectively read, print, and produce good design on a PC, you'll be well-equipped to present yourself in a good light when applying for graphic design jobs.What does a graphic designer resume look like? The following example was created by the Graphic Design School of Arizona. 'The Gauntlet,' as it's called, tells the story of an archaeologist's search for the lost city of Gath. In it, the graphic designer incorporates animated i magery and text in order to represent various archaeological findings, including drawings, paintings, and photos. The colors of this example demonstrate the way you can relate to your career goals and achievements to a design program.Visualization skills aren't limited to digital illustrations. Besides using illustrations, a graphic designer can also illustrate and demonstrate key points through images, diagrams, and texts. The following example is created by Haggerty and Associates, a design school that offers its classes at Arizona State University. The use of real images and text goes a long way towards conveying a professional image, and the firm's website features examples of its work.A primary consideration when creating a graphic designer resume is to develop a balance between design experiences and other jobs. Even if a graphic designer is eager to focus on a specific industry, the employment of design methods can also include work in other fields. Some examples of employmen t that will show off your ability to design include a work experience that doesn't relate directly to graphic design, such as marketing art. Include the job titles relevant to your career goals.Many graphic artists choose to illustrate their work through images instead of words. While graphic design has become a popular choice for many different professions, there are still others who prefer to draw and then translate their thoughts into pictures. The use of illustrations on a graphic designer resume illustrates that you are both a creative and technically trained individual. Many of the examples shown in this article were created by art students at the Arts Center College of Design.Graphic designers need to communicate the same way that photographers and illustrators do. It's not enough to merely talk about your art education; you need to show that you have made an effort to cultivate good communication skills. These examples were created by the arts department at Parsons The New S chool for Design.The text format for your graphic design graduates resume is crucial. The introduction section is one of the most important parts of the entire document, because it's where the designer communicates his or her skills, past experiences, and goals for the future. This sample was created by Facebook as part of its Artist Resource Center, which provides an overview of the artist's past work, along with various samples of the artists' output.Graphic design resume examples aren't only used to introduce and express your design interests. By providing a presentation of your career goals and accomplishments, you will also provide employers with a solid representation of your overall professional character. The following examples are created by Creative Education Corporation, a design school that offers classes at the Missouri Institute of Art.

#98 - A Day In The Life Of An Enterprise Sales Leader - Mark Birch

#98 - A Day In The Life Of An Enterprise Sales Leader - Mark Birch The Career Insider Podcast Apple Podcasts | Android | Email | Google Podcasts | Stitcher | TuneIn | RSSForEpisode 98of The CareerMetis Podcast, we will learn about:A Day in the Life of an Enterprise Sales Leaderfrom our guest Mark Birch.evalGuest Introduction â€" Mark BirchevalMark Birch is an Enterprise Sales Leader at Stack OverFlow. He is also the Founder of the Enterprise Sales Forum.Episode Summary1.Mark describes what an Enterprise Sales Leader does, and what goes into managing a sales team. He shares some of the responsibilities, and the types of jobs that come with the role.2.Mark shares about how he went from the trading room floor into software, and then how a situation within the company left him as the only available salesman in his office. He followed the sales trail and went from large scale sales to helping start ups in New York City. The result has been working with Stack Overflow, and how he is enjoying the experience.3.Mark goes through his day to day, and what he h andles in terms of tasks and responsibilities. He enjoys the team building and the coaching opportunities within the role. He also really likes sales. Being able to develop a team, and solve problems for customers and clients makes his career pretty satisfying4.Administrative tasks tend to be something Mark doesn’t enjoy. He’d rather find more effective and efficient ways to deal with those kinds of jobs, so that he and his team can spend more time honing their sales skills.5.Mark talks about the credentials needed for sales, and how people can become much better sales people. He narrows in on a few specific skill sets that a sales person can truly benefit from learning and mastering.eval6.Mark also talks about the value of tenure, and why someone may want to build tenure within a few companies.7.Mark gives some perspective surrounding an environment’s impact on sales performance. Often times, when a person is struggling with sales, it isn’t necessarily the fault of the indi vidual, and can be linked back to a few factors within their environment.8.Finally, he leaves us with a thought surrounding the objectives and goals certain employees may have, and how that can impact a person’s career trajectory.Quotes“I never had an objective or a goal to be in sales”“I really enjoy being able to spend the time to coach others”eval“You’ve got to be able to build up your confidence and your skill set”“You’re not going to be successful if you think the product you’re selling is terrible”“Often times, the reason you’re discouraged in sales is because you’re in the wrong environment to be successful”“Have the conversations, that’s where you’re going to learn the most”“Not everyone wants to climb the ladder”.Links ResourcesTo learn more about Mark Birch, you can connect with him on LinkedInor Twitter.During our interview â€" Mark recommended Radical Candor by Kim Scott.Intro Music provided courtesy ofAccelerated Ideas

UKCAT Mistake Guide The Top 4 Cardinal Sins

UKCAT Mistake Guide The Top 4 Cardinal Sins The UK Clinical Aptitude Test (UKCAT) is designed to help universities make better choices amongst their dental and medical course applicants. It helps to ensure that the candidates chosen for these courses have the right level of professionalism, integrity and aptitude to succeed on the programme, and go on to become a doctor, dentist or medical practitioner.As you can imagine, the UKCAT is extremely hard to pass. In order to ensure that only the best candidates are given a place, the questions in the assessment will push you to your limits, and the fail percentage of candidates is fairly high. In this blog, we’ll look at the top list of mistakes that UKCAT candidates make, and how you can avoid them!UKCAT MISTAKE 1: Spending too much time on one questionThe UKCAT assessors don’t just want to see how many questions you can get right. They want to see how many questions you can get right within the assessment timeframe. You’ll be under intense time pressure during the UKCAT, an d this means that the quality of your answers will be stringently assessed. The candidates who score the highest on the most questions will be successful, not the candidates who can answer the most questions alone. If you can’t work out the answer to a particular question, don’t waste time. Go back to it later.UKCAT MISTAKE 2: Trying to understand numerical dataThis is just a waste of time. Your main priority should be in picking out the key pieces of information from the passage. You don’t need to look at irrelevant pieces of information. Some of the data is designed to throw you off, and make you start doing incorrect or unnecessary calculations. Wasted time will cost you severely.UKCAT MISTAKE 3: Not using the examples.When taking the UKCAT Decision Analysis test, it is really important to spend at least a minute of your time looking over the pre-supplied examples. Only by doing this, will you understand how to apply the rules of the test. You’d be shocked by the sheer nu mber of candidates who ignore these examples altogether, and jump straight into the assessment. This is a big mistake! The examples illustrate how codes and other rules apply in questions, so you’d be a fool not to use them.UKCAT MISTAKE 4: Not familiarising yourself with the UKCAT softwareThe UKCAT test will be taken online. This means that you’ll be using a specific platform to take the assessment, which you will need to familiarise yourself with before you take the exam. In order to get the best results, you need to be comfortable with the software you are using. Imagine if you’d never used a pen before. Now imagine that right before an exam, someone handed you a pen and said ‘take the whole exam using this’. You’d be confused and lost. The more familiar you are with the software, the less likely you are to panic or freeze up.Other productsIf you are looking for direct advice on how to pass the UKCAT, then we’ve got the perfect product for you! Our UKCAT PLATINUM Pa ckage Box Set is the ultimate preparation tool for passing the assessment. If you are serious about your medical exam, make sure you pick up a copy! This entry was posted in 'How To' Help, Resources. Bookmark the permalink. Jordan Cooke Police Verbal Reasoning Test: Top Tips21 Revision Tips for Exams

Interview Suits Make a Return Appearance -

Interview Suits Make a Return Appearance - . Image via Wikipedia With many companies casual and Google and similar organizations with relaxed dress codes heading up top employer lists, knowing what to wear to an interview is a lot more complicated than it once was. Conventional career advice says to dress more formally for an interview; it helps job seekers appear serious about the position and (when done correctly) gives applicants a more professional, polished look. Well, now its officially stylish to turn back to the interview suit, according to Eric Wilson in the New York Times Style section. He explains, With the unemployment rate in America at a 14-year high and more than half a million jobs lost in the last three months alone, there has been a detectable shift in the way people are dressing for work. In the financial sector, certainly, the tone has become more serious, and as a predictable result, somber suits are making a comeback. The article reports that stores such as Mens Wearhouse and Tahari are seeing higher sales for suits, especially classic navy and gray pinstripe styles classified as interview suits. We are back to a time when every company expected both women and men to wear suits and we didnt have a Casual Friday, said Gloria Mirrione, a managing director of A-L Associates, a financial services placement firm. They are looking for a sharper style. I recommend a strong suit that says you are collected and ready to work. The fashion mavens do disagree about one thing: pant suits or skirts for women. The bottom line is that interviewees must do their research to help determine the best choice for interview attire. Women especially have many choices. Pants or skirts, accessories, colors or traditional navy and gray? Should you dress creatively perhaps a flashy tie or colorful bag? Or conservative pin stripes? There is really no hard and fast rule. Do be aware that, in a tight job market, all of your choices are matters of scrutiny.   Before you even get to the interview, employers have potentially vetted you online by checking social networks and Googling your name.   Your resume was scanned for key words and scoured for skills and accomplishments.   You need to know who you are, but also how other people perceive you. Bottom line keep an eye on trends, but make choices that suit your plans. (Pun intended!) What did you wear to your last interview? Was it the right choice? Dont forget that Keppie Careers is here to help with every aspect of your job hunt. Explore this site to learn how we can help you.

High School Student Resume Template - Makes a Difference

High School Student Resume Template - Makes a DifferenceDo you want to give your high school student the resume he/she needs to stand out from the crowd? Would you like to learn some tips to help your high school student have a successful college career? Here are a few things you can do right now to improve your students resume. It's quick and easy!The first thing to do is to know what the kind of work your high school student is doing right now. If your student is in an art class, ask him/her if they have any paintings hanging in their room. If so, you could take one out and give it to them as a gift for the coming school year. Not only does this make them feel special but it will also show that you care about them and their work. You should also consider having your student add their artwork on their school year's yearbook.This will help you see which music your student's cell phone comes from. For this you would need to take a look at the owner's details of the phone. This way you can get the name of the music file that the phone came with. But of course if they don't have a cell phone this is not necessary. And since music files are free it wouldn't hurt to buy the phone.An online class or a week long online class can be a great way to show your high school student how to apply for college. You can do this by taking a look at the application and signature. Try to make your own signatures to make it look like they wrote it themselves. Then do an analysis of the essays. Write your own essay for your student and use their essays as a guide.Last but not least, show your high school student that you are therefor them. Don't forget that even if you send them a high school student resume template you still have to present yourself. Keep in mind that they know they have you to turn to whenever they have questions or problems.Using these methods can definitely help your high school student to stand out from the crowd. These things will definitely help them to avoid the common mistakes most high school students make. So if you are ready to do something good for your student now, now is the time.Using these tips to help your high school student get a better chance at making it in the college level is definitely worth the time and effort. Plus, with your high school student resume template, it is easy to customize it and even personalize it. What could be easier than that?